The mastermind behind Singapore Tourism Board’s recent global rebrand is to step down as chief executive officer by the end of the month. Lionel Yeo, who has led the government board since 2012, spearheaded the development of Singapore’s new unified brand for ‘Passion Made Possible’ last August.
Name: Lionel Yeo
Company: Singapore Tourism Board
Announcement Date: May 14, 2018, 10:00pm
Resignation Date: May 14, 2018, 10:00pm